
Web Based kiosks do not replace paper or
the internet. Just as ATM's did not replace bank branches or internet
banking replace ATMs, web based kiosks are another channel to your
customer. These kiosks, placed around Blue Ridge, offer patrons a chance
to quickly sort through the top listings that match their
needs. When they select the criteria, through a simple touch screen
menu, the top matches (3-5) print on a receipt that includes a picture,
the MLS #, price and contact information for the listing agent. In
addition,
they can check on local financing options and even things to do in the
area. Imagine all of your listings being available all the time in
some of the best locations in Blue Ridge.


What is the motivation for a consumer to use a kiosk versus going to the service desk or finding a store/bank employee? Convenience and the value of the information or service that the consumer receives from the device are the chief motivations. In the short term, a consumer may be attracted by the multimedia or the entertainment value of a kiosk. This is seldom a sufficient reason for the consumer to actually use the device. Simply stated, a kiosk solution must provide something of value to a class of consumers before it can be assumed that these consumers will use it on a regular basis. Convenience to the consumer is generally defined by time and place. In most cases, the information or services provided to a consumer by kiosks are available through other means.