Everybody Wins With Positioning

Are you are realtor? Your listings are automatically updated daily. Whether you have five listings or fifty, you have all your current listings showcased. Your potential b

uyers are looking  at your listings
in a whole new way and get rewarded for their
efforts with instant matches and gift certificates.

Are you a broker? Reports are emailed to you and
your team  every month which include all activity
on the kiosks by category and by individual
realtors. You see what your investments bring
you and you see what the top searches are.

If you are a mortgage broker, You are the one
they saw first when the customer tried to
calculate their costs.

Retailers turn browsers into buyers with a same
day coupon for each cabin or land match.
The more use, the more coupons, the more
money spent in the store.

Involvement and Sensation are key factors in shaping consumer behavior. Savvy marketers work hard to help raise the level of consumer engagement in two important ways: “Involvement,” which refers to the intellectual, pragmatic appeal of an offer; and “Sensation,” the emotional, more subjective allure of an offer. For example, buying a bottle of moderately priced wine is a matter of Involvement (intellectual engagement) because it is proven cheaper than the surrounding pricier brands. On the other hand, buying a better bottle of wine is a matter of Sensation (emotional involvement) since it is not pragmatic but can taste and fee wonderful. The point: consumer shopping experiences and retail offers should be delivered in ways that increase consumer engagement through BOTH dimensions of consumer experience -- Involvement and Sensation. The more involved, the more money spent and usually the higher % margin as well. So when we add a gift certificate to the mix, the expensive bottle looks like a better deal. This tool is useful to run through all of your products and services and think of where they fit on the grid and how you can move them up and to the left to increase profits.